21.ENE.2013Being successful in 2013 (or, the certainties, the uncertainties and what to do about both)
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Success for anyone involved in sustainability in 2013 will require a smart response to a rapidly changing business context. Nothing new there then, we all know the world is changing quickly. The tricky bit though, is that there are some trends we can be fairly certain about, and some, well, that are quite uncertain.
The Certainties
Quite a long list including increased frequency of extreme weather events, fuelled by our changing climate, continued volatility in world commodity markets, the odd resource crunch, a widening gap in social equity between the have and have-nots, in both developed and developing markets and ballooning costs (on all fronts) of dealing with worsening chronic disease burden (again in both developed and developing markets).
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