15.FEB.2013Emotions and engineers, trust and travel
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In my last blog for our E21C Project (now called Tomorrow Makers) I said I'd write another update in May. Well, perhaps it was fate or just the sheer amount of work we covered in the project - but I've only just had a chance to sit down and write!
Over the last year, The E21C Journeys team have been trying to improve decision making for medium distance journeys (10-50 miles) by understanding the role information plays in shaping people's travel decisions. That's a bit of a mouthful, so let me break it down a bit and highlight some of our research too.
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